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Dale Announce O'Neills As New Kit Supplier

8 February 2023

Rochdale Football Club are pleased to announce O’Neills as our new kit supplier from the 2023/24 season.

We have signed a four-year deal with the Irish sportswear manufacturer, who will provide our playing and replica kits, as well as training and leisure wear, from this coming summer. 

Following a detailed tender process undertaken over several months, involving numerous well-established brands, it was decided O’Neills provided the best overall package for the club. 

Rochdale AFC commented: 

“We are delighted to begin what we hope will be a long-standing, successful partnership with O’Neills. 

"From the beginning of our discussions, they have shown a real understanding of the club and our supporters. 

"This process was about finding the best commercial deal for the club, as well as working with a company that can provide the best quality products in terms of design, fit and availability. 

"Along with their base in Ireland, O’Neills have a manufacturing plant in the UK, which will benefit the club hugely with regards to lead times, which as supporters know, has provided issues with previous manufacturers. 

"We are looking forward to working in close partnership, starting with designs for our 2023/24 Kits.” 

Neil Williams, O’Neills’ Key Account Manager, commented: 

“O’Neills is delighted to welcome Rochdale AFC into partnership for the coming seasons. 

"Both parties have a great history, and it is very exciting to be able to combine the expertise from both sides.    

"The ethos of this partnership is perfect as both partners are passionate about what we do and how we strive to give the best possible service to our supporters. 

"We very much look forward to working with all associated and will endeavour to do so to the highest standards.” 

The next stage in the partnership with O’Neills will be to finalise designs for next season’s kits. 

Both ourselves and O’Neills hugely appreciate the valuable feedback from supporters who completed our kit survey, and took part in our kit focus group, which will be implemented into the design process. 

We are also pleased to confirm that supporters will have the final say on our home and away kits for the 2023/24 campaign.  

A number of designs will be put forward to a fan vote in the coming months, with the winning kits to be announced shortly afterwards. 

Finally, we would like to say thank you Errea, who have been our kit manufacturers for the last eight seasons. 

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