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Club Charter

Updated: June 2018

At Rochdale AFC, we see ourselves as the Town’s ‘Club’. By working as one, and playing with passion and commitment, we can continue to build a club our supporters and the community of Rochdale can be proud of, now and into the future.

Here at Rochdale AFC we take great pride in the strong bond, which exists between the club and the diverse communities of Rochdale and the surrounding area. The club is committed to supporting the Community Trust, our charitable arm, whom deliver a range of community focused and issue based activities across the Town, ensuring that we maintain and develop links to the wider general community of Rochdale promoting the value of sport and health and well-being programmes and engaging with our supporters of tomorrow.

Contacting the Club
Rochdale Association Football Club Limited “the club” will strive to provide the best possible services and products to its customers at all times in relation to all its business activities.

Staff Conduct
The club encourages all its staff to act in a kind, courteous, respectful, friendly and helpful manner to all its customers (supporters).

The club will respond to any contact from customers by telephone, email, letter, or fax within 14 days. In the event that we feel unable to satisfy any matter raised within 14 days an acknowledgement will be sent indicating the time scale that we anticipate resolving the issue.

The main point of contact for the Club is the CEO and Equality Champion David Bottomley who can be contacted as follows:

In writing: Rochdale AFC Ltd, Crown Oil Arena, Sandy Lane, Rochdale, OL11 5DR.
By telephone: 0844 826 1907, option 8


As a professional football club, a Full member of The Football Association and as a member of The English Football League the club is committed to confront and eliminate discrimination in all its forms.

The aim of Rochdale AFC Equality Policy is to promote our own equality objectives and in doing so, help to ensure that everyone is treated fairly and with respect. All Rochdale AFC representatives should abide and adhere to this Policy and to the requirements of the Equality Act 2010. In doing so, we are working towards being legally compliant in relation to equality legislation.

Rochdale AFC commitment is to promote inclusion and to confront and eliminate discrimination whether by reason of age, gender, gender reassignment, sexual orientation, marital status or civil partnership race, nationality, ethnicity (race), religion or belief, ability or disability, pregnancy and maternity and to encourage equal opportunities. These are known as ‘protected characteristics’ under the Equality Act 2010.

This Policy is fully supported by the Board of Rochdale AFC and David Bottomley CEO and Equality Champion is responsible for the implementation of this policy.

Rochdale AFC will ensure that it treats everyone fairly and with respect and that it will provide access and opportunities for all members of the community to take part in, and enjoy, its activities.

Every staff member, Board member, official, spectator, fan and visiting teams can be assured of an environment in which their rights, dignity and individual worth are respected, and in particular that they are able to work and watch football in an environment without the threat of intimidation, victimisation, harassment or abuse.

Employment with the Club
The club is an equal opportunities employer. We are committed to equal opportunity within our own organisation and will endeavour to encourage similar commitment from others within the game.

Equality at the Club means that in none of our activities including when vacancies arise across the Business will we discriminate against any person on the grounds of the age, gender, gender reassignment, sexual orientation, marital status or civil partnership race, nationality, ethnicity (race), religion or belief, ability or disability or pregnancy and maternity and we will ensure this applies within the recruitment and Selection process by way of;

• The advertisement of Employment
• The selection of candidates for employment or promotion.
• Employment location or working environment
• Pay and employment terms and conditions.
• Internal training and development opportunities
• Football development schemes
• External education activities and qualifications

The club does not tolerate sexual or racially based harassment or other discriminatory behaviour, whether physical or verbal, and will work to ensure that such behaviour is met with the appropriate disciplinary action.

The club supports the Football Association, The English Football League, The Professional Footballers Association and The League Managers Association in their commitment to develop programmes of ongoing training and awareness raising events and activities in order to promote the eradication of discrimination.

The club supports: 

To help supporters complain if they have been the victim of abuse or have witnessed an incident of discrimination or harassment, Rochdale AFC has a reporting helpline number (0844 826 1907, option 8).

Should you feel the necessity to report the incident to Kick It Out rather than the Club, supporters should ring freephone number (0800 164 9414).

All complaints received by Kick It Out will be recorded and details of the incident forwarded to Rochdale AFC and the Football Association, with the complainants’ anonymity guaranteed if requested.

Rochdale AFC ensures that all complaints are dealt with sensitively and appropriately to help supporters feel comfortable with the process and are confident that the club is taking any issues seriously.

Should any Customer (Supporter) not be satisfied with any part of the Clubs Complaint Procedure then they have the right to direct the matter to the Independent Football Ombudsman (IFO) in line with the IFO procedure.

How to complain to the IFO
Complaints should be made in writing and may be submitted by post to:
The Independent Football Ombudsman, Suite 33, Great George Street, LEEDS LS1 3AJ or by e-mail to: or via the website:

You may initially register your concerns by phone and may wish to leave a message on the IFO Voicemail 0800 588 4066.

You should submit a summary of your complaint, to include details of your concerns and your desired outcome. This should be supported by any documentary evidence available, including correspondence to and from the provider. This may be submitted either in hard copy or electronically. You may communicate with the IFO and the provider online if you wish. You will be given sufficient time to submit full documentation in order for the IFO to consider a complete case file.

Consultation and Information
The club will communicate with supporters on a regular basis through The Dale Supporters Trust and through various other communication methods i.e. E-Mail, Website, Club Programme, Newsletters, Social Media and annual fans forum.

The club will publicise its position on major policy issues in the club Programme and on the club website.

The club commits that members of the Board of Directors and/or Senior Official will meet with democratically elected representatives of the Community Trust on at least two occasions during the season.

The club will give the earliest possible notice of any changes to its ticketing policy and will give its reasons for those changes.

Where possible and appropriate the club will seek consultation and discussions with its supporter group.

The club will continue to strive for wider access to matches by offering a broad and innovative range of ticket prices and promotions.

Concessionary prices are available to junior supporters, young persons and senior citizens. Senior citizens are available to both men and women from the age of 65.

The club urges all supporters who are looking to claim a concessionary price to bring PHOTOGRAPHIC ID, which includes their date of birth with them to confirm that they are entitled to claim the concession.

The club will provide support for disabled supporters and their helpers. Gina Buckley, Club Secretary is available on 0844 826 1907, option 8 or by email at to assist disabled supporters with any questions.

The club has a separate disabled policy, which is available on the club's website at, or a copy can be obtained from the club's general office.

When there is a restriction on tickets, season ticket holders will be given priority to purchase.

Tickets for all cup competitions will be fixed once the opponents are known and published on the clubs website. All prices have to be agreed with the opposing team and these will be done on a match by match basis taking into account the status of the competition, the opponents and the rules relating to the competition.

The club has a separate admissions policy which is available on the club's website or by contacting the club's general office.

The club's Supporter Liaison Offer is Gina Buckley. Gina can be contacted by emailing or by calling 08448261907 (option 8).

Accommodating Away Supporters
The club abides by the English Football League Regulations governing the allocation of tickets to visiting clubs.

The club does not charge admission prices to supporters from a visiting club which are higher than those charged to our own supporters for comparable accommodation. Our concessionary rates which are offered to our own junior supporters, young persons and senior citizens apply to supporters of the visiting team.

The club advises parents who wish to take their children through the same turnstile, to purchase a ticket for their child before going to the turnstile.

The club strongly recommends that all visiting supporters who wish to claim a concessionary price to purchase their ticket from the ticket office before going to the turnstile. PHOTOGRAPHIC ID, which includes the date of birth will be required to purchase concessionary tickets.

Abandoned/Postponed Match Policy
Subject to the rules and regulations of the Football Association and League governing bodies, Rochdale AFC will adopt the following policy for refunds for abandoned matches:

Match postponed before supporters admitted to the stadium will result in free admission to the rearranged game on production of complete valid ticket or a full refund.

Match postponed after spectators admitted to the stadium but before kick-off will result in free admission to the rearranged game on production the original counterfoil being exchanged at the ticket office or a full refund.

If a match is abandoned after kick-off and during the first half the club will issue a voucher entitling the spectators to half price admission to the re-arranged match.

If a match is abandoned after the completion of the first half the club reserves the right not to offer a refund or reduced admission to the re-arranged match.

The club will make supporters aware when a replica strip is due to be launched by advertising the launch date on the club's website.

The club will always offer refunds on merchandise in accordance with the standard retail practices and as part of its legal obligations.

Community Activity
The club believes that it is the “hub of the community” and will continue to work closely with all sections of the local community to promote the club as a family friendly sporting organisation. Through its links via the local authority, schools and other community organisations the club seeks to act as a role model in encouraging fun, healthy and active lifestyles. 

The Rochdale AFC Designated Child Welfare Officers are:

Alistair Linden

Rochdale AFC CEO
David Bottomley

For Hospitality Packages, Executive Boxes, Matchday Dining, Sponsorship, Match Packages & Premium 100 Club Membership, please contact
Frances Fielding who is the Clubs Sales & Marketing Manager and can be contacted as follows: Telephone: 01706 753581 E-Mail:

Ground Regulations
A copy of the club's Ground Regulations can be found on the club's website:

Anyone found to be in breach of the Ground Regulations renders themselves liable to arrest and prosecution and the possibility of a banning order.

The Board of Directors of Rochdale AFC in conjunction with Greater Manchester Police will determine any banning orders based on the circumstances of the incident.

Stadium Parking
Spotland Stadium has a small car park that is used for club staff, players and officials as well as club guests, spaces are also reserved for emergency and regulatory purposes, which leaves a number of spaces, including disabled spaces that are sold on a seasonal basis, match by match car parking spaces are not available other than two disabled spaces that are reserved for visiting team supporters.

Street parking is permitted in and around the stadium with cone restrictions in place on match days, all supporters are asked to respect our neighbours in terms of where they park, noise and not leaving litter.

Charity Policy
The club receives many requests from charitable organisations both regionally and nationally, each individual request will be judged on a case by case basis. Although we cannot provide financial support there may be other ways we can support your cause. All requests should emailed to:

Rochdale AFC
Jan Marsh
Tel: 0844 826 1907 (option 8)

Work Experience
The club does not offer work experience placements. The club’s Academy may offer work experience to University students but on a case by case basis only. Please note, these opportunities are very limited over the course of the year. Please email

Dissertation/ Questionnaires Requests
The club receives many requests in relation to information to assist with dissertations and or questionnaires, unfortunately due to the number of requests and our limited resources it is not possible for us to respond to such requests.

Trial Requests
The club does not hold trials for first team players. The Rochdale AFC Academy, does, however, hold trials at different times throughout the year. Anyone player wishing to be considered for a trial must in the first instance must send their football curriculum vitae to the club either by post to Rochdale Football Club, Crown Oil Arena, Sandy Lane, Rochdale, OL11 5DR or by email to

Please continue to monitor the club website for information regarding dates.

If upon receipt of a football CV the club wishes to offer that person a trial it will contact the individual or their nominated representative.

Reviewed December 2018