Jim Bentley says his players must stay positive and keep working hard if Dale are to climb away from the bottom of the table.
His side head to Newport County this weekend, off the back of defeat at home to Doncaster Rovers last time out.
The gaffer says the performance from last week needs to be improved.
“It’s down to the more experienced players in the group to get round each other,” said Bentley.
“It’s up to the staff to make sure we’re vibrant and positive in everything we’re doing. We find ourselves in a position that we don’t want to be in.
“But if you feel sorry for yourself, you can soon fall into a rut. Sides that do get themselves out of trouble are the ones that do roll their sleeves up and keep working hard. We need to stay positive.
“We’re making sure that the environment the players are coming into every day is a positive one. We demand high standards, but we make sure we make it a vibrant as possible and that we’re always encouraging that working environment to be better.
“We’ve got to continue to do that. Results need to come up a bit and performances, certainly from last week, need to come up a bit. There’s no magic wand – we’ve got to keep working hard.
“We can’t keep coming in [after a game] saying we should have done this, or we’ve got this regret, because time flies in football.
“If you lose one or two and the teams around you – we’ll use Hartlepool as an example, they’ve just picked up four points and they’re moving in the right direction. They were bottom when we beat Colchester United a couple of weeks ago, but one win can change everything.
“It can give a football club a shot in the arm, which is what we witnessed when we beat Colchester. It’s no good doing it in one game and not backing it up in the next one. It is tight and there is the opportunity to move up the table.
“The most important game is always the next one. We’ll put all our energy into that. If we can win that then we’ll be looking to start stringing unbeaten runs together to get ourselves to where we want to be.”