The 'Heads Up' logo will be proudly worn on Dale's grey away shirts during Saturday's trip to Doncaster Rovers.
Rochdale is uniting with football clubs across the country to kick off the biggest-ever conversation on mental health.
Over the past two seasons, the EFL has joined forces with Mind, the mental health charity, to help improve football’s approach to mental health and raise awareness around the country.
The 'Heads Up' campaign - which was previously honoured during our Emirates FA Cup third round tie with Newcastle United through a minute of reflection before kick-off - is a partnership between the FA and Heads Together, spearheaded by HRH The Duke of Cambridge.
Crown Oil are proud to be sharing their front-of-shirt sponsorship for this game with the campaign.
All clubs in the Premier League, English Football League, The National League, The Barclays FA Women’s Super League, The FA Women’s Championship and The FA Women’s National League will take part, each having a match dedicated to 'Heads Up' over the next two weekends.
The campaign - launched in November - aims to harness the influence and popularity of football to normalise the conversation around mental health.
The ‘Heads Up’ Weekends will highlight the power of talking as a way to support one another and dispel the stigma, with activity planned at fixtures across the men’s and women’s football calendar.
The simple power of conversation - talking and listening – can be the first step to better mental health, and to making it OK to say we’re not OK.
EFL chairman, Rick Parry, said: "Through our ground-breaking partnership with Mind, the EFL and its clubs have worked hard to improve the approach to mental health in football and wider society, over the past two seasons.
"Football provides a platform like no other to raise awareness and tackle society’s biggest issues and we’re proud to offer our support to the Heads Up campaign, as football comes together to further encourage the conversation around mental health.
"I look forward to seeing the impact over the two weekends."
Join the conversation using #KickOffAConversation and #HeadsUp.
Find out more and get tips from Heads Up’s charity partners (Mind, CALM, Sporting Chance and Heads Together) – visit www.headstogether.org.uk/heads-up.
Those wanting immediate support can also text ‘HeadsUp’ to 85258 to connect with a trained crisis volunteer – a service run by ‘Shout’ and powered by Crisis Text Line, which is available 24/7 and free to text from most mobile networks.
For further advice and support please visit www.mind.org.uk. To learn more about the EFL’s partnership with Mind, please visit: mind.org.uk/onyourside.