The club has invested in a new E-Shot programme to keep supporters better informed by email.
Our previous software was running off an old system which had numerous restrictions and was in need of updating.
The new software (hosted by Mail Chimp) has much more flexibility and provides a fresh, contemporary new look. It will allow the club to send out regular emails and segment customer data to run targeted marketing campaigns.
The first e-shot from the new software was sent out earlier this week to our database, which currently has over 5,000 email addresses. If you didn't receive the email but would like to be added to our database and mailing list, then please email frances@rochdaleafc.co.uk.