Carlsberg UK sign three-year sponsorship deal with Dale.
Rochdale AFC are delighted to announce that Carlsberg UK have agreed to become the club’s “Official Beer Partner” and have signed a three-year sponsorship deal to recognise the same.
The sponsorship package includes the re-naming of Studs Bar which will become The Carlsberg Lounge, along with various advertising sites around the Stadium and Official Beer Partner status.
Director Graham Rawlinson said: "RAFC are delighted to have secured this partnership with a company of the stature of Carlsberg UK and for such an extended period. As part of this extensive deal, Carlsberg have already committed substantial funds to replace and improve all bar and cellar equipment within the stadium with the aim of improving the quality of all the beers dispensed."
The Carlsberg Lounge will open an hour before kick-off on matchdays, and will only be accessed from the inside of the Stadium via the Pearl Street Stand. For high profile games, the Lounge and turnstiles will open an extra half an hour earlier.