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Community

New Brand For A New Era

19 March 2021

Rochdale AFC Community Trust are proud to unveil a fresh new logo, new website and new name as we build back better from the pandemic.

Rochdale AFC’s official charity, which started life in 1987 as a Football in the Community scheme, has been known as many different names through out the years but the commitment to using the power of football to impact positively on people’s lives has never waivered.

That commitment is re-emphasised in the 2021 Strategy - Our Town, Our Community - which sets out the charities vision to continue the excellent work done in community sport whilst also expanding the health, inclusion, education and employability strands.

With the mission to ‘Make Rochdale a better place to live, work and play’, the charity will be known as Rochdale AFC Community Trust going forward.

A new website, created by Rochdale agency Capture Design, will be used to better communicate and showcase the wide range of programmes on offer as well as act as a platform for bookings.

There is a suite of new project logo’s and branding, produced by Billy Leung, Creative Content Designer, who has led the rebrand on a freelance basis, working tirelessly in the evening and weekends.

The new charity logo features a blue heart, synonymous with health, and has a laid back, unsymmetrical appearance showing an alternative approach to common issues whilst the ‘colouring in’ the effect appeals to the younger audience.

The hands which underpin the heart represent our caring and supportive nature, with the contrasting colours representing the diverse community in which the charity operates.

The use of Rochdale AFC colours, along with pairing with the club motif, retains the sport link that makes the charity unique and able to engage hard to reach groups.

Community Director, Ryan Bradley, commented: "The branding is definitely an evolution rather than revolution.

"We wanted to modernise what we do and how we are viewed and the new logos certainly do that.

"Communication with our participants, fans, partners and the wider Rochdale public is key to growth and the new website gives us a platform to do that.

"Rebranding and new websites aren’t just a vanity project- we know that as a charity if we want to grow we need to engage more people, form partnerships and better tell our story.

"We now have the tools at our disposal to do that."

The new website is now live at www.rochdaleafccommunity.org

The charity can be found on Twitter (@RAFCCommunity), Instagram and Facebook (Rochdale AFC Community).

Please visit the website, like and follow on social media and if you have any queries please get in touch: community@rochdaleafc.co.uk

*Please note the name change from Dale in the Community Sports Trust is still to be authorised.


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