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Club News

Dale Announce Partnership With Future Ticketing

15 April 2020

Rochdale AFC are pleased to announce a partnership with cloud-based ticketing operator Future Ticketing.

A leading provider of digital ticketing solutions, Future Ticketing’s software will allow the Club to offer barcoded entry to the Crown Oil Arena for the first time, amongst many other new and exciting advantages.

On the partnership, Chief Executive David Bottomley said: “The priority of Frances Fielding, our Commercial Director, and her team, was and is to bring the best practice in sport to Rochdale fans.

“We are really pleased to team up with Future Ticketing, who not only offer sophisticated software but also bring expertise and understanding of digital ticketing and fan engagement from football and other sports.

“Our priority is to bring the best practice in sport to Rochdale fans. In particular, Future Ticketing offer the most efficient barcoded ticketing and scanning system, online ticket booking, allocated seating, print-at-home tickets, and mobile ticketing on phones and rewards for our loyal fans, members and season ticket holders.”

Liam Holton, Chief Executive of Future Ticketing, said: “Future Ticketing has partnered very successfully with 23 professional Football Clubs in Scotland and Ireland over the last three years and an expansion into the EFL is the next natural step for us. 

“Our football successes in Ireland, Northern Ireland and Scotland gave us a great platform to expand further in the UK and so we are delighted that Rochdale have become early adopters of our market leading software.

“Our guiding philosophy is to enable our clients to have control, accountability and transparency of their customer relationships and revenue streams.

“We work with Football Clubs in their digital development of modernizing their ticketing system through data, analytics, our open rest API, insights and integrations.

“We have found Rochdale to put their fans at the centre of their plans across all aspects of the customer journey from booking seats to having a great match-day experience at the stadium.”

Future Ticketing is a leading provider of digital ticketing solutions to a range of sports events and venues in Ireland and the UK including events, racecourses, football and ice hockey. It is also the ticketing partner to a host of visitor attractions and outdoor shows.

For more information on Future Ticketing, please visit or email

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