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Club News

Focus Group | Junior Dale Fans – Have Your Say On The Matchday Experience!

13 May 2019

Junior Dale fans, Desmond the Dragon will have a new place to hang out on matchdays during the 2019/20 season.

We’re excited to say that Desmond’s Den is the name of his new home, and he’d love for you to come and join him for a whole lot of fun!

The creation of the Den inside the Carlsberg Lounge is part of plans to continue improving the matchday experience and is the first step of an ongoing project which will eventually see a Fan Zone introduced at the Crown Oil Arena.

We already have some ideas of our own, but we want our youngest Season Ticket holders to have their say, too!

Therefore, we are looking to set-up a Focus Group, aimed at getting supporters aged 11 and under involved in the decision making! We want to know what our Junior Dale Season Ticket holders would like to see going on inside Desmond’s Den on a matchday, because who better to ask then those that will actually be using it.

Tell us in no more than 150 words why you would love to get involved in our Focus Group and what Rochdale Football Club means to you! Write to us at Rochdale Football Club, Crown Oil Arena, Sandy Lane, Rochdale, OL11 5DR, or ask a parent/ guardian to email your letter into the club. Email: and Please include the child’s full name and age, and a contact number.

The closing date is Friday 31st May at 5pm. Good luck!

We intend on hosting the first Focus Group at the Crown Oil Arena on Wednesday 12th June, to be held after school hours.

Please note that the Focus Group is limited to 10 places, so all entrants may not be chosen.

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