Rochdale AFC are pleased to announce a four-year sponsorship and marketing agreement with Middleton based J.W.Lees & Co (Brewers) Ltd.
This agreement will see J.W.Lees beers available throughout the Crown Oil Arena, as well as in the Ratcliffe Bars & Function Suites.
Also as part of this agreement, outlets within the J.W.Lees tied and free trade estate will have access to a range of marketing initiatives and other material aimed at boosting attendances at RAFC games.
Director Graham Rawlinson said: "The club have been negotiating with J.W.Lees since our purchase of the Ratcliffe and I’m delighted we’ve been able to secure this agreement. This is yet another example of what can be achieved when successful local businesses work together."