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Crown Oil Sign Record Breaking Five-Year Agreement With Rochdale AFC

5 August 2016

Crown Oil sign five-year agreement with Rochdale AFC in record breaking deal for the club.


Rochdale AFC are proud to announce that Crown Oil have signed a record breaking five-year deal with the club to occupy the front of shirt sponsorship AND naming rights of Spotland Stadium. 

The five-year agreement, which is the biggest commercial deal in the club’s history, will secure a significant six-figure investment chunk, cementing the long term future of the club and renaming Spotland Stadium the Crown Oil Arena.   

Following the acquisition of Spotland Stadium by Rochdale AFC in March 2016, the Board of Directors have been in discussions with various partners to seek an appropriate sponsor. 

Dale Chairman Chris Dunphy said: “I am delighted we have been able to agree a deal with Crown Oil which incorporates front of shirt sponsorship and naming rights for the next five years. Today is a landmark day for Rochdale Football Club and one which at times over the past ten years I could only ever dream would happen. 

“Crown Oil have remained a very loyal and committed sponsor over the past four years and share our passion, vision and values for Rochdale Football Club. The Board of Directors and I were unanimous in our decision, which we believe will bolster our future sustainability and are extremely proud to announce them as our major commercial partner.

“I, on behalf of the Board of Directors, would like to thank fans for their continued support during this long process.”

Crown Oil Financial Director, Adrian Greenhalgh echoed Chris Dunphy’s comments and said: “We are thrilled to strengthen our relationship further with Rochdale Football Club and cement this five-year agreement. 

“Crown Oil is an independently owned, family run business that has been operating for over 70 years and we have shared our journey with Rochdale AFC. We are honoured and proud to occupy front of shirt sponsorship and are excited to invest in our very first Arena. 

“We look forward to working together over the coming years and welcoming supporters to the Arena where they can continue enjoying first class football.”

The Crown Oil Arena will be the largest sporting, leisure and entertainment venue within Rochdale Borough with a capacity of 10,000. A refurbishment programme of the Corporate Hospitality Suite has already commenced and brand new stadium signage will be installed over the coming weeks. 


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