Skip to main content Skip to site footer
Club News

Stand Sponsor Announced

7 August 2014


Rochdale AFC has today announced a stand sponsor agreement with the sports betting site,

The deal will see a section of the Pearl Street Stand in the Spotland Stadium being renamed the BetBright Stand.

As part of the deal, the club will get direct cash benefit from every fan that signs up to the service. This is in addition to an upfront payment. The club will also qualify for bonuses in future years depending on the activity of the fans, regardless of what they are betting on. Every time a Rochdale fan bets on the Champions League, the Grand National or the Masters, the club will be a winner.

BetBright will provide a special section on its mobile service and website for fans to access the best value betting on Rochdale games home and away, as well as on all other matches and sports.

Rochdale’s Corporate Sales and Sponsorship Manager, Iain Johnstone, said: ‘‘It is direct relationships such as this that add value to a smaller club’s sponsorship portfolio and allow us to be flexible and dynamic in working with a sponsor to mutual goals. This will deliver direct ongoing financial benefits to Rochdale AFC, which is crucial as some of the more traditional sponsorship opportunities become more difficult to secure.’’

BetBright’s Head of Business Development, Mark Singleton, added: ‘‘We are delighted to have formed a relationship with the club, the fans and the wider community as a whole.

‘’We see our alliance formed at a perfect time, with Rochdale getting back to League One Football. Our partnership sees a very generous bounty payment directly to the club for every new account opened and £25 staked in one or many smaller bets by a fan through our bespoke Rochdale AFC page As an added bonus to the loyal fan we will also give them a £20 free bet.’’

Visit for the best value betting on Rochdale AFC games and to avail of BetBright’s special Rochdale fan offer – Bet £25 or more, Rochdale receive a generous Bounty Payment and the individual will receive a £20 Free Bet.

Advertisement block