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Club News

Long Term Sponsorship Deal Struck

8 April 2014


Rochdale AFC and Crown Oil Ltd are pleased to announce that they have entered into a long-term sponsorship deal, with Crown Oil Ltd remaining the club’s shirt sponsors for the foreseeable future.

The deal sees Crown Oil, who have been the club’s front of shirt sponsors for the 2013/14 season extend their sponsorship for a further two seasons with an option on a third.

Iain Johnstone, Dale’s Corporate Sales and Sponsorship Manager, said: “We are delighted that Crown Oil have extended their sponsorship and we look forward to working with them in the seasons ahead. 

“We have enjoyed an excellent season with their support and we now have a deal in place that helps us build for the future and enjoy the continuity of their sponsorship. On behalf of the club I would like to thank 
Crown Oil for their support this season and for the foreseeable future with this new deal. 

Crown Oil’s Managing Director, Matt Greensmith, is also delighted that an agreement has been reached.

“We have built a strong partnership with Rochdale AFC over the past year and I am personally very happy to see the relationship continue. It’s great to see a local team doing well and creating a great atmosphere among the supporters and within our business – as many of our employees are also supporters of the club. 

“We are very confident that the team will continue their recent run of good form and get promoted to League One. Hopefully our involvement with the club will help them to promote themselves on a national level for the upcoming and future seasons.”

Crown Oil is one of the largest family run companies in the North of England. They have been selling fuels and lubricants for over 65 years. Since its inception the company has gone from strength-to-strength to become the Crown Oil Group with the addition of other trading brands and divisions. These now include telecommunications, mains gas and multi utility installations. 

In the last year alone, the Crown Oil Group has increased its employee numbers by over 50 and group turnover has surpassed £180 million. 


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