We are pleased to announce a brand new Home Kit and Shirt Sponsorship deal for season 2010 - 2011. The new season will see Carbrini sponsor our home shirts and GETTHELABEL.COM be our away shirt sponsors. GETTHELABEL.COM will also feature on the back of our home shirts and shorts and the JD Sports sponsorship will continue on the away shorts and back of shirts.

The sponsorship is a further extension of the relationship with JD Sports and their support of the Club and the development of their exciting new brand GETTHELABEL.COM.

The new " Twist " shirt has been developed exclusively for the Club and features a lightweight fabric designed for comfort and performance. The Blue/Black colour scheme has been retained and the design is clean cut and modern.

Iain Johnstone, Sales & Marketing Manager stated " The relationship with JD has developed over 18 months now and following their first season as kit suppliers they were keen to increase their investment in the Club and become our shirt sponsors in our first season in League One. The dual branding is an exciting concept and one which both of us are keen to develop together ".

The 'Twist' Football Shirt
The 'Twist' Football Shirt is an intelligent design that allows the shirt to work with the movement of your body. 

At the very first stage of development we took movement into account as well as performance.The main focus of the shirt design is the upper torso twisting from right to left as you run. The side seams of the shirt have been designed to flow with this movement in mind so the athlete can feel comfortable while the shirt works with him rather than against him.

Lighter weight mesh panels have been placed in areas of the shirt where movement is at is greatest, the underarm and lower shoulder, we have also added a small inset of this mesh fabric at the front and back hem for greater flexibility at the hips when running.

Though the mesh gives greater flexibility it also gives the player greater ventilation to keep the body cooler and fresh whilst playing.

The Twist is designed for the professional football player and Carbrini are proud to develop and produce this technical product for Rochdale AFC.

GETTHELABEL.COM
Getthelabel.com is a division of Topgrade Sportswear Limited which is a subsidiary of JD Sports Fashion plc. JD Sports Fashion is the UK's leading sports fashion retailer offering premium branded and own brand product. Topgrade is a wholesaler of branded fashion and footwear with more than 20 years' experience in the fashion and sports sector.

The kit is currently in production but supporters can pre-order their shirt through the online shop - click here.  As soon as we have a final delivery date for shop stocks we will let you know.